Press
Press and media
Everything a journalist, partner or designer needs to write about Vowesta: the story in one paragraph, the facts, the logo and how to reach us.
01
About Vowesta
Short
Vowesta is a free, AI-powered wedding planning platform. Couples get a wedding website, RSVPs, guest list and seating tools, invitations, a gift registry, raffle tools and a disposable camera for their guests, at no cost, on the web and in apps for iPhone and Android. Vowesta earns a 2.5% fee only when guests send money through the platform. It is available in English, French and Spanish and operated by WayPoint Labs.
Long
Vowesta is a wedding planning platform built on one idea: every couple should get the whole toolkit for free. Where competitors sell premium tiers, Vowesta includes everything, from the wedding website with a custom domain to RSVP tracking, seating charts, email invitations, a universal gift registry and stag and doe raffle tools, and adds an AI planner that already knows the couple's date, budget and guest list. Its photo feature, Kept, gives every guest a 36-shot disposable camera on their phone, with nothing visible until the roll develops the next morning. Vowesta charges nothing to plan and earns a 2.5% fee only when guests send money to the couple through the platform. There are apps for iPhone and Android as well as the web. The product is available in 26 languages and is operated by WayPoint Labs.
02
Fast facts
- Operated by
- WayPoint Labs
- Price to couples
- $0. No tiers or subscriptions.
- Revenue model
- 2.5% on guest transactions only
- Languages
- 26, including right-to-left
- Markets
- Canada and the United States
- Apps
- iPhone and Android, free
- AI
- Built on Anthropic's Claude models
- Guest camera
- Kept, also at kept.film
- Press contact
- hello@vowesta.com
03
Logo and brand assets
Use the horizontal lockup wherever it fits. On dark grounds or photography use the reversed version. Below 100px wide, use the mark alone. Please do not recolour, add effects or place anything inside the rings.
- vowesta
Horizontal lockup
- vowesta
Horizontal lockup, reversed
- vowesta
Stacked lockup
Mark
Mark, reversed
Mark, one colour
App tile
04
Colour
Type
One family, Archivo, in weights 400, 500 and 600. The wordmark is always lowercase: vowesta. In running text the company is Vowesta.
Ink
#17161A
Ink muted
#4D4A52
Rose
#C2566B
Rose light
#E8798C
Rose deep
#A03D52
Paper
#F7F6F4
Aa
Archivo 400 · 500 · 600
The quick brown fox jumps over the lazy dog. 0123456789
05
Usage
- 01
Keep clear space equal to one ring radius on all sides.
- 02
Do not separate the rings, add a dot or heart between them, or apply gradients, shadows or metallic fills.
- 03
Do not set the wordmark in another typeface, weight or case.
- 04
On busy photography use the reversed lockup on an ink panel, never the full-colour one directly.
Naming
Vowesta (capital V) in prose. The photo feature is Kept, one word, capital K, and its site is kept.film. The parent company is WayPoint Labs.
Coverage
We are happy to arrange interviews, product walkthroughs and demo accounts. Write to hello@vowesta.com and we will reply within one business day.
hello@vowesta.com